Our credentials explained

We offer more than 20 practice credentials in five leadership practice areas. We also offer practice credentials in specialist practice areas such as advertising. Below are the general specifications of the credentials. More detail is available to candidates through tutorials.

Self management

Communication

The ability to listen and understand others and to effectively convey information and ideas through various mediums including speaking and writing.

Interpersonal skills

The ability to understand and manage one’s own emotions and thoughts, and to understand those of others, in order to interact effectively and harmoniously in various social and professional contexts.

Critical thinking

The skill of analysing information, ideas, and situations objectively, taking into account alternative perspectives, to form well-reasoned judgments or decisions.

Digital literacy

Competency in using digital technologies to find, evaluate, create, and communicate information effectively.

Ethics

Behaviour rooted in personal values and principles, guiding actions and decisions towards achieving organisational goals while upholding ethical standards.

Time management

The ability to effectively plan, organise, and prioritise tasks and activities to optimise productivity and achieve goals within specified timeframes.

Team working

Team formation

The process of bringing together individuals to form a cohesive team, often involving selecting members, understanding each other and the mission.

Agree team objectives

Reaching consensus among team members on the specific goals and targets that the team mission to achieve collectively, ensuring alignment and clarity of purpose.

Review team roles

Setting, evaluating and possibly adjusting the roles and responsibilities assigned to each team member to ensure they are appropriate, balanced, and effectively contribute to team mission and effectiveness.

Enhance psychological safety

Creating an environment within the team where members feel comfortable expressing their ideas, opinions, and concerns without fear of negative consequences, fostering open communication and collaboration.

Build team functions

Developing the processes, structures, and routines necessary for the team to effectively carry out its tasks and achieve its objectives, including decision-making processes, communication channels, and problem-solving approaches.

Inter-team working

Collaboration and coordination between different teams or departments within an organisation, involving sharing resources, information, and expertise to achieve common goals or address complex challenges that span multiple teams.

Organisational management

Innovation

Encouraging and facilitating the generation and implementation of new ideas, methods, or products within an organisation to drive growth, competitiveness, and improvement.

Influencing organisational change

Guiding and persuading individuals or groups within an organisation to adopt new behaviours, practices, or attitudes, often to achieve strategic goals or respond to external pressures.

Managing values

Overseeing the principles and beliefs that shape the culture and behaviour of an organisation, ensuring they are aligned with its mission, vision, and objectives.

Budgeting and forecasting

Planning and estimating financial resources and expenditures for an organisation over a specified period, including setting budgets, predicting future financial performance, and monitoring actual outcomes against forecasts.

Improving organisational structures

Enhancing the framework and arrangement of roles, responsibilities, and relationships within an organisation to optimise efficiency, coordination, and effectiveness.

Improving organistional processes

Refining and streamlining the methods, procedures, and workflows used within an organisation to enhance productivity, quality, and customer satisfaction while reducing waste and inefficiency.

Social value management

Engaging stakeholders

Involving and interacting with individuals or groups who have an interest or influence in an organisation’s activities or decisions, ensuring their perspectives, needs, and desired outcomes are considered and addressed effectively.

Collaborative working

Working together with colleagues, teams, or other organisations in a cooperative and coordinated manner to achieve shared goals, often involving open communication, mutual respect, and joint problem-solving.

Data analysis

Gathering and examining qualitative data and statistics relevant to a particular topic or issue, often using systematic methods and tools to interpret data and derive meaningful insights that inform decisions.

Responsive decision-making

Making timely tactical, operational and strategic organisational decisions based on data and stakeholder feedback, with the aim of addressing challenges and seizing opportunities.

Leading for social value

Lead implementation of decisions prioritizing positive social impact for communities, stakeholders, and society, while navigating complexity amid changing circumstances and emerging information.

Impact managment

Assessing, monitoring and reporting the effects and outcomes of activities, projects, or interventions in terms of their intended goals and objectives, and using this information to adjust strategies, improve performance, and demonstrate accountability.

Organisational governance

Performance management

The process of monitoring and auditing the effectiveness and efficiency of the organisations in achieving their goals and objectives, and using financial, social environmental and other information to make informed decisions and improve performance over time.

Strategic thinking

The ability to analyse complex situations, anticipate future trends and challenges, and formulate long-term plans and goals to ensure the success and sustainability of an organisation, often involving creativity, innovation, and forward-looking perspective.

Leadership for directors

Providing strategic oversight, stewardship and influencing senior leaders, other directors and stakeholders to promote success of the organisation and accountability to its stakeholders.

Decision-making

Examining and interpreting data to extract insights, often involving the use of statistical techniques, data visualisation tools, heuristics and critical thinking skills to derive actionable decisions.

Legal responsibilities

The duties and obligations that directors have under company law and other regulations, including acting in the best interests of the company and its stakeholders, exercising due diligence and care, avoiding conflicts of interest, and ensuring compliance with relevant laws and regulations.

Sustainability

The practice of meeting the needs of the present without compromising the ability of future generations to meet their own needs, encompassing environmental, social, and economic considerations to ensure long-term viability and resilience of individuals, organisations, and societies.

Specialist credential: Advertising

01

Market research

Conducting research to identify target audiences, market trends, competitors, and consumer preferences. This involves both qualitative and quantitative methodologies.

02

Brand strategy

Developing a brand identity, positioning, and messaging to differentiate products or services in the market and create a unique value proposition.

03

Creative strategy

Crafting compelling advertisements that resonate with the target audience, including the use of visuals, copywriting, storytelling, and design elements.

04

Media planning and buying

Determining the most effective channels (e.g., TV, radio, print, digital, social media) to reach the target audience and allocating advertising budgets accordingly.

05

Digital marketing

Leveraging online platforms and technologies for advertising purposes, including search engine marketing (SEM), social media advertising, display advertising, email marketing, and content marketing.

06

Metrics and analytics

Measuring the effectiveness of advertising campaigns through key performance indicators such as reach, impressions, engagement, conversions, return on investment, and customer lifetime value.

A new way to support workforce development

Bridging the Gap Between Evolving Work and Traditional Education

The world of work is constantly changing, driven by technological advancements, globalization, and shifting market demands. These changes require new skills and adaptability. However, traditional further education, particularly postgraduate studies, has not kept pace.

The Problem with Traditional Education

Lengthy and Inflexible: Postgraduate programs often demand a significant time commitment, making it difficult for those looking to quickly upskill or change careers.

Costly: The high expenses associated with these programs limit access for many individuals seeking further education.

Overly Broad: These programs cover a wide range of topics, many of which may not directly align with specific career goals or job requirements.

Recognizing Professional Achievements

Professional skills and achievements in the workplace are often undervalued and hard to quantify. This is due to a lack of formal certification and the difficulty in measuring these skills within a traditional academic framework.

We Want Change

We provide more flexible, affordable, and targeted learning and recognition approaches that align with the fast-changing work environment. Additionally, we support new methods to recognize and quantify workplace achievements to ensure professionals receive the credit they deserve.

Apply for a practice credential and join us in transforming learning to meet the demands of today’s dynamic workforce.